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Playing the Game – Media Management

Effective media management in a 24/7 news cycle is a leadership skill! Post our recent Program Day I reflected, what is the deal with social media……it’s like a game of cards – you’re either in or you’re either out!

Who do I need to follow and on what social media platform should I be engaging on – Facebook, Instagram, LinkedIn or Twitter and then there’s group chats!!

Navigating through and managing today’s media is a great skill many leader’s exhibit. The effective use of social media shows the world, how you want to be perceived. It talks to your brand.

Building and maintaining good relations with the media is essential for all leaders – it’s a win win, we need them as much as they need us.

Creating a brand and engaging with the community is key for consultation and will help in promoting projects and dispersing information to our key stakeholders and the community.

Social media provides us with an opportunity to engage with community and various demographics. It easily allows us to use different mediums and content to distribute information and to gain support.

“Don’t use social media to impress people; use it to impact people.” – Dave Willis.org

Craig Kelson, 2020 Participant



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